Honeybee Grove Flower Farm opens in Somers


Sarah Coldwell, Justin Seconi, and their three girls, ages 7, 5 and 2, in their own field of dreams. (Benjamin Allen / HudValley Photo)

It’s a blazing hot afternoon in mid-August, the height of summer. The heat index is approaching 100°. There’s no shade in this patch of land tucked behind the bustling intersection of Routes 202 and 100 in Somers. But it’s just how the zinnias like it. Rows and rows of these brightly colored annuals stand proudly in the ground. It feels as though they’re beaming.

Sarah Coldwell, the woman who grew these flowers from seed, emerges from one of the bountiful rows. The Somers resident is wearing a baseball hat, t-shirt, shorts and muck boots. A gardening tool belt hangs from her waist, equipped with scissors, gloves and other paraphernalia for tending to her blooms. Coldwell is hot and sweaty from being out in the midday sun but she, like the zinnias, is beaming.

"I’m not sure it’s hit me quite yet, that it started,” Coldwell, the owner of the newly opened Honeybee Grove Flower Farm, says as she looks out over the zinnia patch. She and her husband, Justin Seconi, signed the lease on the property in May, after searching for a space to make their U-Pick flower farm dream come true. They've been working nonstop ever since. 

Photo by Benjamin Allen, HudValley Photo

“We’ve always kept our gardens at home like perennial gardens,” Coldwell said. “During COVID we ripped out all of our vegetables because I wanted something prettier in my house all the time.” Coldwell, who is self-taught, grew a thriving cut-flower backyard garden over the past two years. A cut-your-own flower farm where Seconi’s parents live in New York's Finger Lakes region provided the final bit of inspiration Coldwell needed to level up from backyard farming to running a retail flower business.

Photo by Benjamin Allen, HudValley Photo

At Honeybee Grove, which was named by Coldwell and Seconi’s 7-year-old daughter, the zinnias are just the beginning. Coldwell envisions a place where locals come to spend time outdoors with friends and family, whether picking and picnicking, playing lawn games, attending workshops or special events such as bridal showers or kid-friendly afternoon tea.

“We have grand plans, and vision and imagination,” Coldwell said. To that end, Honeybee Grove will host its first official event on Thursday, August 25 – a “Blooms & Bubbly” event in partnership with Croton Falls’ Folkways Wines. The event will include pick-your-own flowers at sunset and a complimentary glass of wine curated by Folkways.

Photo by Benjamin Allen, HudValley Photo

“I just think there are so many great local small businesses in the area,” Coldwell said. “I want to utilize all of them.”

While Coldwell, who has always been an entrepreneur, looks at the four-acre space Honeybee Grove occupies and sees nothing but potential, she acknowledges that there is still some foundation building to be done.

“It’s very much a work in progress right now and sort of this whole year is going to be a soft opening while we work up to what its potential can be,” she said.

Next year, Coldwell plans to expand the beds to accommodate more and different types of flowers. She sees opportunity for the old barn to house workshops and a retail space. For the area under the solid, old cottonwood tree to provide shade for picnic tables and a mud kitchen for children. At the corner of the property, there’s room for beekeeping, with an eye toward offering local honey.

Photo by Benjamin Allen, HudValley Photo

For now, the zinnias invite locals to experience a new outdoor space that celebrates the joy of the natural world.

“It’s definitely about the experience for me,” Coldwell said. “I want people to come to a happy place. It’s open, it’s beautiful, it’s colorful. Nature is doing its thing.”

Honeybee Grove Flower Farm is located at 265 US 202 in Somers.

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